Why Leasing Apartments Is Like Stand Up Comedy

I have a new appreciation for stand up comedy after watching this guy get crushed when his first joke absolutely bombed on Americas got talent. The beauty of it though is he never gave up. He responded to his audience and turned it around. Ever been on a tour like this?  Your prospect has their [...]

Apartment Prospects on Twitter

Twitter users like to tell everyone what they are doing and some of them are looking for apartments.  I typed “apartment Chicago” into the search box and a slew of Tweets came up.  As I read through them there was one that really caught my attention.  A young lady tweeted, “Still apartment hunting. Can’t wait [...]

Email Is the New Snail Mail

Think about it.  Many have used email as a way to delay, avoid or procrastinate. A salesman calls you at the office and you don’t have time, so you tell him to email you the information for you to review. You might as well ask him to put a stamp on it and mail it [...]

Email Responses

Our friend RiverCityGal gave me some great feedback recently via Twitter. One of her biggest complaints searching for apartments was email replies. When she would email asking specific questions about a community she would get a response directing her to their website and no answer to the question she had asked.  After all these years [...]

What Are You Waiting For?

Don’t you feel like everyone is sitting on their hands waiting for something magical to happen?  “How did Black Friday effect the economy?”  “Did the auto companies get their bailout?”  “Was spending up for the Holidays this year?”  “Is Barack Obama going to change things?”  We are in a recession.  The economy is awful.  So [...]