It is no longer just enough to drop books off at the local grocery and pharmacy and claim you have distribution that is relevant. Distribution is not simply related to the number of books flying off racks. Distribution is so much more than that. Distribution is google ad words. Distribution is search engine optimization. [...]
Print is Not Dead, It’s in Remission
Print is not dead. It is in a state of remission. It has good days and bad days. It goes to the hospital every day to get a dose of internet support. If it doesn’t it will surely die. But with the healing powers of internet support, print advertising has managed to stay fairly healthy. [...]
