There’s an old saying that goes something like this, “We know that half of our advertising is effective, we’re just not sure which half.” If you are saying that today, then you need to reevaluate your marketing and advertising strategies. If you can’t specifically measure the results of a marketing initiative or advertising campaign, you [...]
What’s Wrong with This Picture?
So I’m walking into the Leasing Office of a local community and I am greeted at the door by a mug shot of the Unabomber. I was completely drawn to this immediately and read the poster. Unfortunately, it wasn’t a clever marketing idea. It was an actual wanted poster for an armed robber who “allegedly” knocked off a local convenience [...]
