There are hundreds and thousands of apartment experts right in your own back yard. They have the knowledge and the information that you are starving for right now. They can put hundreds of thousands of dollars into your assets annually and for some strange reason they are rarely utilized for their expertise. Who are these brilliant minds that can turn you into leasing and management superstars???
YOUR CURRENT RESIDENTS!!!
If you are not asking your residents for feedback, then you are leaving money on the table. Conduct surveys, create an open forum online, pick up the phone and call your residents directly or just talk to them when they come into your office. Another option is to work with a company such as CEL & Associates to administer an official survey program on your behalf. These are typically anonymous surveys that are returned to CEL & Associates as opposed to you. CEL processes the information and provides you with unbiased information that is sure to help.
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