If you haven’t noticed, Realtors aren’t as busy as they used to be. The hungry realtors have insatiable appetites. They are always looking to make a dollar because they only eat what they kill. If you don’t currently offer a Realtor referral program, you may want to start one. If you do have one and it’s been dormant you might want to delegate it to someone that will breath some life back into it.
If you do a Realtor program, you have to make the incentive enough to get their attention and low enough that it won’t break the bank or exceed any of your existing advertising’s cost per lease. If you are willing to pay Rent.com or ApartmentSearch.com for leases then you should consider a Realtor reward equal to those referrals.
Many larger Realtor offices have relocation departments as well. These can provide a steady stream of residents if the relationship is nurtured. Some will even have open house tours that include your apartment community. It’s a great time to act on this and the Realtor community is looking for any source of income to supplement the lack of home sales.
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