A New Twist on Window Shopping

Macy’s has a man living in a storefront window in New York City right now, as I write this.  Macy’s has been decorating their storefront windows since before “A Miracle on 34th Street”.  I would imagine millions of people walk by them during the holiday season every year.  I really don’t know what this has to do with the apartment industry, but it does have a lot to do with putting a new spin on an old marketing and advertising tool.  It just makes you stop and think, “What can I do to resurrect and revive an old marketing strategy?  The advertising agency for Downy took it one step further and used an old marketing strategy from outside thier own industry.  They even put Facebook and Twitter links on the window itself, most likely anticipating that people would see this online and be able to find it pretty quickly.  This is brilliant and has really challenged me to look at traditional marketing with a non-traditional perspective.  The possibilities are endless.  Wait…. I already have an idea…. you’ll see it on the 16th Street Mall in Denver in a few weeks.


1 Comment

  1. The Standard Hotel is LA had this for awhile – they would pay college kids to sleep in a elevated glass box right behind the check in desk. It was cool in a kinda creepy way.

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