I have been saving this post for a long time. I’ve tried to figure out a way to “monetize” it and earn some revenue from it, but it’s more of a concept than a product or service. The bottom line is I can’t really keep it to myself anymore and it’s time to burst. So here it is….
LIST YOUR COMPETITORS ON YOUR OWN WEBSITE!
If you are an apartment community and you advertise on apartments.com, rent.com or For Rent or Apartment Guide’s websites, you’re already paying thousands of dollars a year to list your information side by side with your competition. So why not add them all to your own website, increase your content exponentially and get the Google juice as a result?! The bigger the company, the better the results should be. Allow your prospects to shop and compare your communities with your competition on your own site. Make it even easier for them than the websites you pay to advertise with and create a shop and compare chart with all the amenities and services you offer right next to what your competition offers.
This will work for almost any website really. Do you own a hair salon? List your competitors, their services and rates and compare them with your own. Run a local coffee shop with a few locations? List your competitors and their menus and pricing. Own a landscaping service? List your competitors and tell the consumer why you are better.
DO NOT: List their phone numbers.
DO: Put photos of your competition.
DO NOT: Bad mouth your competition.
DO: Share reviews about yourself and your competition.
DO: Add as many competitors as possible. The average consumer will find it anyway.
DO NOT: Be afraid! The average consumer already knows your competition anyway! If they don’t then don’t listen to me.
I’m not going to tell you every little detail of this concept and how to make it really work. If you want a great plan of execution then you’ll find me. I’ve given you enough information to be dangerous. If you really are better than your competition, offer complete transparency and crush your competition online and in your bottom line.
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