I recently reached out to a former colleague who has a solid business doing training and marketing for apartment communities. We talked for a while about how the business was doing and the value of it if it were to be for sale. I’ve always been interested in buying the business until our most recent conversation. There is basically zero social media being done and it became a major turn off for me, but at the same time I viewed it as an opportunity. There is definitely room for growth which makes it attractive for purchase at the right price. I would offer less today than I would have a year ago simply because of the lack of social media. It’s an outdated business model. Again, this makes it attractive as social media is such an easy solution and could be ramped up quickly. The bottom line is I can confidently say that any company lacking in social media is negatively impacting the value of their business.
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