Get a Push

Every now and then we all need a push in the right direction, even towards something you are already passionate about. Passion fades sometimes and we need a spark, some gentle or even some blunt force encouragement to rekindle the passion inside.  Complacency in the workplace and feeling separated from the bigger picture can take your eyes of the prize.

It’s no secret and we all know inside when it’s happening.  If you find yourself saying, “I just don’t have time” or “I’ll get to it later”, it’s happening.  The key is not only to recognize it, but find someone in your life to give you a push.  A mentor, a friend, a co-worker or even your own boss.  Ask someone in your life to hold you accountable to be your best self.  This is a form of self-awareness that will put you on a higher level than those around you who haven’t asked someone to hold them accountable.

I have someone in my life that pushes me to be better every day.  It’s not on accident either.  If you want to become successful in this business or even in your personal life, surround yourself with people who will hold you accountable for the things that make you great.

If you aren’t comfortable having a mentor who works at your company or you don’t have a peer in the industry, Multifamily Pro has a tremendous mentoring program available for you.  Consider yourself officially pushed.

Feed the Hungry Realtors

If you haven’t noticed, Realtors aren’t as busy as they used to be.  The hungry realtors have insatiable appetites.  They are always looking to make a dollar because they only eat what they kill.  If you don’t currently offer a Realtor referral program, you may want to start one.  If you do have one and it’s been dormant you might want to delegate it to someone that will breath some life back into it. 

If you do a Realtor program, you have to make the incentive enough to get their attention and low enough that it won’t break the bank or exceed any of your existing advertising’s cost per lease.  If you are willing to pay Rent.com or ApartmentSearch.com for leases then you should consider a Realtor reward equal to those referrals. 

Many larger Realtor offices have relocation departments as well.  These can provide a steady stream of residents if the relationship is nurtured.  Some will even have open house tours that include your apartment community.  It’s a great time to act on this and the Realtor community is looking for any source of income to supplement the lack of home sales.